End of an Era: Tumblr Enters Maintenance Mode as Future Plans Unveiled
End of an Era: Tumblr Enters Maintenance Mode as Future Plans Unveiled
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End of an Era: Tumblr Enters Maintenance Mode as Future Plans Unveiled
Matt Mullenweg, the co-founder of WordPress and CEO of Automattic, recently addressed a leaked internal memo on his Tumblr account.
The leaked memo, a screenshot of which was shared, was acknowledged by Matt for its authenticity. However, he highlighted its incompleteness and decided to publicly disclose specifics regarding this memo.
The memo discussed the future plans for Tumblr. Matt clarified that the majority of the 139 employees in Tumblr’s product and marketing teams will be reassigned to other departments. However, staff in customer support, service, trust, and security departments will remain, continuing their current roles.
This decision essentially signals that Tumblr is transitioning into a maintenance mode, ensuring only fundamental operations going forward.
Founded in 2007, Tumblr was acquired by Yahoo for $1.1 billion in 2013, only to be acquired by Automattic, the parent company of WordPress, for a mere $3 million in 2019. Tumblr was once renowned for its significant amount of adult content but announced its ban in December 2018. This move resulted in a substantial decline in traffic and the loss of a vast user base. Many believed that was the turning point marking Tumblr’s decline.
Tumblr attempted to revitalize itself. In November last year, Automattic decided to partially allow artists to post adult content on Tumblr in hopes of regaining users. However, they awkwardly declared that artists cannot profit from adult content, leading to a lack of return from artists and creators, along with the absence of users.
In the memo, Matt mentioned that over the four years since acquiring Tumblr, approximately 200 full-time employees were invested in the business, and over $100 million was spent in an attempt to turn around Tumblr’s losses. However, that goal remains unfulfilled. Nevertheless, he assured there wouldn’t be any layoffs; employees can transition to other departments, listing their top three preferred roles.
