LG Electronics establishes webOS software development team

News reported on November 24 that LG Electronics issued an announcement today, announcing an organizational restructuring for future growth.

LG Electronics today announced organizational changes to continue moving towards the 2030 Future Vision announced in July. Officials stated that these changes were implemented to enhance organizational capabilities and business competitiveness to achieve the vision of transforming into a smart living solutions company that connects and expands customers’ various spaces and experiences beyond home appliances.

A key part of this restructuring strategy is the newly established overseas sales and marketing company , which will report directly to LG CEO William Cho. The company will be led by Thomas Yoon, who previously served as president and CEO of LG Electronics North America.

The overseas sales and marketing company will manage overseas sales subsidiaries in North America, Europe, the Middle East and Africa, Latin America and Asia, the global marketing group, and the direct-to-consumer (D2C) sales business group.

LG Electronics stated that the company will not only seek to strengthen the execution capabilities of overseas operations of strategically key businesses, including B2B business, but will also provide necessary support to promote all other business units by assisting the development of overseas sales expertise and accelerating advancement. quality growth. The D2C Business Sales Group will assume the role of expanding customer engagement by strengthening Online Brand Store (OBS) activities and digital marketing capabilities based on customer data.

In addition, LG Home Appliances & Air Solutions (H&A) Company will establish an engineering sales unit under the Air Solutions business to enhance engineering capabilities to maximize operations in its core B2B business area of ​​heating, ventilation and air conditioning (HVAC) Synergy. The home business will be transferred from the home entertainment company to the H&A company to create synergies with the existing product lineup in the “home” space.

LG Home Entertainment (HE) Company will further accelerate its transformation into a media and entertainment giant. In order to strengthen the smart TV operating system webOS, a webOS software development team will be established to report directly to HE Company President Park Hyoung-sei. In addition, the company will also establish an extended reality (XR) division directly under the headquarters.

Vehicle Parts Solutions (VS) will establish a global customer strategy department directly under the headquarters to establish an integrated order and sales management strategy , strengthen marketing functions, and accelerate business growth.

Business Solutions (BS) will expand sales and business operations in key regions including North America, Europe, Middle East and Africa, Latin America and Asia. The current B2B India Business Department will be upgraded to the B2B India Business Division to maintain continued growth in the country.

IT House learned from the announcement that all appointments are effective on December 1.